What is Market Research?

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Databases (Library card is required to access the databases outside the library.)

  • Gale eBooks
    Actual business plans compiled by, and aimed at, entrepreneurs seeking funding for small businesses. Presents sample plans taken from businesses in the manufacturing, retail and service industries which serve as examples of how to approach, structure and compose business plans.
  • Gale General OneFile
    Full-text articles from magazines, journal and scholarly publications about market research.
  • Data Axle Reference Solutions (formerly Reference USA)
    Information on over 10 million US businesses. A good resource for compiling and downloading lists of businesses based on a variety of criteria. 

Marketing Associations

Web Resources

  • Bureau of Labor Statistics: The Bureau of Labor Statistics of the U.S. Department of Labor is the principal fact-finding agency for the Federal Government in the broad fields of labor economics and statistics.
  • BusinessUSA: Search International Market Research by industry, region, country and report type.
  • MarketResearch.com: "The leading provider of market research reports and industry analysis on products, markets, companies, industries, and countries worldwide."
  • Marketing Virtual Library is one of the most comprehensive sources of marketing information on the Internet for those involved in marketing, advertising, selling, promotion and e-commerce.
  • SBA.gov: U. S. Small Business Administration provides information on how to do your market research.
  • U.S. Census Bureau: One source for current population data and the latest Economic Indicators.